Project Description

Media Mavens: Greg Murtagh, Triad Retail Media

Early Digital Guru and Current CEO Recalls Being Called Crazy for Suggesting Buying Something So Absurd as Keywords

Greg Murtagh’s experience with packaged goods and digital marketing goes back to the interactive Dark Ages. The former sales rep for Richardson Vicks and American Cyanamid (Old Spice et al.) and brand manager for Dial Corp. moved on to promotion consultancy Reach Marketing in the mid 1990s, first encouraging his CPG clients to put their sales materials online in the age of the 1400-baud modem and Prodigy.